The idea for Content XLerator came from a meeting in 2010 with a bunch of successful business owners. We were discussing how Internet marketing might fit into their businesses and there was a lot of confusion and worry. One older gentleman said, “You need to understand something — we’re still hoping this Internet thing is a fad.

As a result of this and other meetings that year, it became clear that the vast majority of organizations would never benefit from the full power of online marketing if interacting with the Internet was anything but dead simple.

Our initial idea was to develop a system that enabled a business’s sole interaction with the Internet to be a single page on their website.

We started development in October of 2010 and we had an Internet marketing prototype ready to implement with our initial client — the Green Bay Packers Hall of Fame — by March of 2011.

Over the next few years we were able to to bootstrap the business, add additional beta clients and continue to develop the system’s feature set — as we waited for Internet bandwidth, smartphone technology and the content marketing market to catch up with our vision for Content XLerator.

During this time we’ve been laser focused on keeping Content XLerator simple, fast and easy to use to ensure it would be the system of choice for the two applications we’re initially targeting:

  • Multimedia content marketing for the SMB (small to medium sized business) market
  • Training and communications for a wide range of potential partners

Today, Content XLerator is a fully-featured content marketing platform technology that enables anyone to create and send video, audio, image and text to multiple destinations from a single user interface — using any Internet-connected device (smartphone, tablet, computer).