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How To Get Videos and Photos Off Your iPhone

Mac, Imac, Iphone, Image Capture

Hello,

Today’s smartphones have fantastic cameras and are your best bet for creating quality video without breaking the bank. However, higher quality video also means much larger video file sizes – and moving those files around can be a huge pain. This video focuses on how to get your image and movie files off of your iPhone and onto your Apple laptop or desktop computer using a USB connection and a program you already have on you Mac called Image Capture.

Image Capture is an application that comes pre-installed on all Apple laptops and desktops, and is an incredibly easy way to get large video files from your phone. One of the reasons we recommend Image Capture for transferring video is that it allows you to transfer your video files without any loss of quality.
Many other transfer methods require the video to be compressed into a smaller file size before being transferred, resulting in a loss of quality from the original file. This is particularly important if you are moving the video to your computer to edit it, as you want to be working with the 1080p resolution that you filmed with.

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This method of getting video off of your phone is also nice in that it does not require an internet connection or cellular data. The large file size that comes with 1080p resolution can really cut into your data plan, not to mention the amount of time it takes to first upload, then download the file.

Don’t let the hassles of file transfer keep you from creating high quality video, check out the video above to learn how to use Image Capture to make getting your videos off of your iPhone a snap.

Jeff Klugiewicz

[Review] Magisto Video Editor Review

Hello,

I did a little review of the “Magisto” Video Editor Application last week.  Please Read or watch below to learn more.


MagistoBanner

Today I’m going to give you a little insight on an App called “Magisto”

When you click on the app the first thing you will need to is set up
an account and login.

Once you’ve logged in, you need to add video clips or photos from your
camera roll and then hit next.

Then, you can select the “editing style,” select the music you want to
use, add a title and select the length.

Hit “Make My Movie” and let Magisto do its magic.

It’s that simple.

All you do is select the photos/videos you want to use, select the
theme, select the song, add a tile, select the length and they do the
rest.

Here is my take-aways about Magisto:

It’s very easy to use — anyone can do it.

You have very little control with what’s going to happen, if you don’t
like how it turns out, your only option is to go through the process
again.

The single line of text for the title is the only text you can have

Magisto is primarily for capturing the feeling of a trip, seminar or
family function. It can’t be used for interviews or things like that.

If you want to download the videos you create, you need to pay ($4.99
or $6.99 per month)

If you decide to use Magisto, here is the one tip — use short video clips.

Overall I’d give this app a three out of five. It’s a super fun App to
use super easy. You don’t need think a lot — you just click the
videos, the clips you want and they can do the rest.

It’s cool to see what you get out of it when you hit “make my movie.”


Check back soon to see more Video Reviews done by Me and the rest of the CXL Staff.

Have a good one!

Why Not YouTube To Manage Your Video Assets

In the absence of a better solution, many small to midsize organizations are using YouTube or another social video distribution channel, instead of the YouTube competition, to manage their video assets for video marketing.

That’s a mistake.

The $13 billion video and podcast platform industry (projected to grow to $33 billion by 2019) exists for a reason — large corporations know better than to use YouTube as their core video management solution. Sure, they’re probably posting videos to YouTube just as they post content to other social media accounts, but they understand the problems of using social media channels for content management:

    1. Lose Control Of Your Content
      • YouTube may “at any time, without prior notice and in its sole discretion” terminate an organization’s account for violations of terms of service. Such terminations occur frequently (e.g., Lady Gaga) and result in the terminated organization losing access to any of the video content they had previously uploaded.
      • You’re granting YouTube and their users the right to do pretty much whatever they want with your content. That’s OK for selected videos but certainly not for all your multimedia content. Here’s what YouTube’s Terms of Service says video contributors are granting them:

        “a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the Content in connection with the Service … including without limitation for promoting and redistributing part or all of the Service (and derivative works thereof) in any media formats and through any media channels.”

    2. Too Many Distractions From Content and Brand
      • If you embed a YouTube video on your online property:
        • The YouTube player (same player the world is watching cat videos on) cannot be modified and includes a link to YouTube (removing this link is in violation of YouTube’s terms of service)
        • Viewers can click on this prominent YouTube link and never return to your online property
        • If an online search finds your video, the searcher will be directed to YouTube rather than to the embedded video on your online property
      • Once viewers are on the YouTube site, they are exposed to:
        • Related videos having the same keywords as the company’s video (e.g., competitor’s video, offensive content)
        • Advertising such as pre-roll ads, overlays and promoted videos (which could be from competitors)
        • Negative or degrading comments about your video/brand that can be posted without review
    3. Limited Applications
      • Using YouTube for video management enables only a few of the numerous applications for online video marketing. For example, YouTube is useless for any video collection application (e.g., video testimonial collection) or any personal or private application (e.g., video email, one-to-one instruction).
    4. Not Accessible
      • YouTube is the third most blocked website in the world (by companies, government departments, educational institutions)
    5. No Audio-Only Player
      • In some situations audio can be a better medium than video (e.g., podcasts)
    6. No Customer Service
    7. Lacks the tools needed to make video an integrated part of a business’s digital brand and content marketing program

YouTube or another social video distribution channel is NOT the solution for video and audio asset management and video marketing. Publishing a video only to YouTube is like posting your corporate images only to Pinterest or posting your website copy only to Facebook. So, instead, you should consider the YouTube competition, such as Content XLerator (see Video Hosting Comparison).

However, even if you wanted to post a YouTube video to your website, it’s far from easy to do so. Here are the steps:

      • Create a YouTube account and login
      • Upload your video and wait for it to process
      • Copy the YouTube “embed” code to your computer’s clipboard
      • Log into your website and access the page to which you want to add the video
      • Change the editor settings to HTML and paste the embed code onto the page
      • Resize the video to fit on the page by modifying elements of the embed code

In contrast, with Context XLerator, you shoot or upload your video, press submit and, within a few minutes, your video is posted to your website.

A Primer On Managing Online Video | Video Converter

An effective content marketing strategy should include using all formats of content — text, image, audio and video — but the data is now clear that video is the most effective.

Here is a small sampling of the data showing the positive impact of video content over text:

  • 53 times better chance of front page Google ranking
  • 1,200% higher share rates
  • 3 times more in-linking
  • Two minute longer site stays
  • 96.4% higher click-through rates
  • 64% higher likelihood of making a purchase
  • 6-30% higher shopping cart sales

The reality is that video is rapidly replacing text as the preferred online communication medium.

“With online video quickly becoming a key means for people to satisfy their information and entertainment needs, businesses that fail to include it in their Internet marketing strategies will do so at their peril. Video is the future of content marketing. That is, if it’s not the here and now.” The Guardian – January 14, 2014

With the use of online video becoming a requirement for most businesses, the question is how to best manage this medium with its large file sizes, multiple formats and wide range of applications.

Video Management Options

Here the basic steps for getting a video displaying at an online location:

  • Shoot the video using your webcam, smartphone or other video camera (video recorder)
  • Move the video from your recording device to a computer or online video platform (video uploader)
  • If needed, get the video edited (which often requires moving the video to another computer)
  • Transcode the video to reduce its file size and get it into the multiple file formats required for viewing across the Internet (video converter)
  • Upload the video directly to each location you want it to display or use an “embed” code to stream the video to a location (video player)
  • For embedded video, resize the file so it displays appropriately

Obviously, this process is much too complicated for almost any business.

Luckily, there are tools available to simplify this process.

YouTube

The most widely used tool is YouTube, with over 300 hours of video uploaded to its servers every minute (further evidence that video is becoming the preferred online communication medium).

Due its over 1 billion unique viewers per month, most businesses should be uploading some of their videos to YouTube to gain the broad exposure this platform provides — just as they should be uploading some videos to Facebook (4 billion daily video views) and other social media accounts.

However, it’s a major mistake for businesses to use YouTube to manage all their video assets, for these six reasons (see Why Not YouTube for a more detailed explanation):

  1. Lose Control Of Your Content — review YouTube’s terms of use
  2. Too Many Distractions From Content and Brand — ads, comments, related videos
  3. Limited Applications — a lot of the things you should be doing with video just aren’t possible using YouTube (see below)
  4. Not Accessible — widely blocked
  5. No Audio-Only Player
  6. No Customer Service
  7. Complicated — multiple steps to post a video to your website

Private Video Hosting

An alternative to YouTube are the private video hosting systems, such as Vimeo, Wistia and Vidyard. They offer a video uploader, video converter and video player, but no video recorder.

These systems address some of YouTube’s issues (1, 2, 4, 6) and offer additional functionality (e.g., more extensive analytics, marketing features, control of player look) — but they still don’t enable many important applications of video (see below), no audio-only player is available, their monthly subscription price can be out-of-reach for many businesses and they’re complicated and time-consuming to use.

However, they do offer some great features in terms of data analytics (video viewing stats, click-through behavior, video sharing behavior, geographic location of viewers) and marketing features (marketing automation integrations, embedded call-to-actions, auto-pause, share-gate options). Yet, many businesses don’t need these more advanced features at the level they are offered.

Still, for businesses with the necessary financial resources and technology staff, these private hosting systems may be a good solution, as long as other video applications — not supported by these systems — aren’t needed.

Online Video Platforms

The third alternative to YouTube is an enterprise-level online video platform (OPV) like Kaltura, Brightcove or Limelight, which are used by such companies as Walmart, NBC, Kohler, Zappos and Direct TV. These systems have a wealth of features — including a video uploader, video converter and video recorder and the capability for advertisement pre-rolls — but are much too expensive and complicated to be used by other than very large organizations.

In summary, if a business is just looking for an online video hosting solution and related functionality, there are three options: YouTube, private hosting system, OPV.

Of these, YouTube has far too many problems for use as a business video-asset-management solution and only very large organizations have the resources to use an enterprise OPV.

Therefore, for the vast majority of companies, the only viable option is one of the private video hosting systems — but only if the business has the financial resources and technology staff to manage it. For most companies, even these systems are too expensive, feature-rich and complicated.

Single-Purpose Video Applications

The bigger problem with the private video hosting systems is that, for businesses to take full advantage of the marketing power of online video, they need far more than just an online video hosting solution. That’s why so many single-purpose video applications have been introduced.

Here is a list of the single-purpose applications for online video that aren’t addressed by the private video hosting solutions (with a sampling of some of the companies offering a solution).

  • Webcam video recording (MS Window, Apple OS)
  • Smartphone/tablet video recording (SocialCam, iOS, Android)
  • Video and audio email (BombBomb, Talk Fusion, Jive Systems)
  • Customer-generated content e.g., testimonials, video reviews (Bravo, Vidrack)
  • Video distribution to multiple locations (OneLoad, Traffic Geyser)
  • Video podcast hosting (Libsyn, Blubrry)
  • Time-shifted video interviewing (Montage, Harqen, Take The Interview)
  • Large file sharing (Hightail, WeTransfer)
  • Screencast creation (Telestream, TechSmith)
  • Video marketing feature add-ons (PressPlay, Easy Web Video)
  • Syndication of video to a network of local websites
  • Video integration with other applications (some of all of the above)

Most of these offerings have a monthly subscription price ($25 to hundreds of dollars per month) and they all have unique user interfaces with various levels of complexity.

No Good Options

Therefore, if a business wants to take full advantage of the marketing power of online video, no good option exists.

Sure, they could cobble together a solution consisting of a private video hosting system and multiple single-purpose apps — but, without the financial resources and technology staff to manage the complexity of a solution like this, it would not be viable.

In addition to the challenges with managing online video, there are similar issues with managing online audio. YouTube and most of the private video hosting systems are not an option. However, due to significantly smaller file size, audio files can often be uploaded directly to a website’s server and played with the assistance of onsite plugin.

But, even so, single-purpose applications have been developed to meet the needs for online audio management (e.g., Audio Generator, Audio Acrobat) and audio podcast hosting (Libsyn, SoundCloud), which creates another level of complexity.

Then, beyond the complexities of managing video and audio, there is the challenge of having to log into multiple accounts (website, social media accounts, iTunes, etc.) to upload content. In response, services like HootSuite, SproutSocial and Shoutlet have been developed. However, they only enable text and image submissions (no video or audio) and they only distribute content to social media accounts (no website distribution).

This creates yet another level of complexity for the content marketer.

To summarize, to manage an effective content marketing effort using video, audio, text and image, you would need the following tools:

  • Private video hosting system (video uploader, video converter, video player, but no video recorder)
  • Selected (depending on your needs) single-purpose video apps
  • Private audio hosting system (or embedded website solution for audio)
  • Video and audio podcast hosting system
  • Social media management tool

Again, it’s certainly possible to manage a system like this, but it wouldn’t be easy nor affordable — and, as a result, it’s not be a viable option for the vast majority of businesses.

What’s Needed

What’s needed is a system that enables all applications of online video/audio and simplifies multimedia content distribution — with a feature-set optimized for small to midsize businesses.

That system is Content XLerator (see History).

This system enables content authors — using a smartphone, tablet and computer – to record/upload video, audio, image, file and text content and have the submitted content automatically publish to multiple online locations (website locations, social media accounts, marketing emails, custom applications).

Content XLerator addresses the three primary challenges of content marketing:

  1. Need to produce lots of content cost-effectively, including customer-generated content (see Content Types)
  2. Complexity of using video and audio, the preferred content marketing media
  3. Hassle of logging into numerous online accounts to broadly distribute your content

Content XLerator Overview

Here are the main features of Content Xlerator:

  • Supports video/audio recording and uploading via a smartphone, tablet or webcam (video recorder)
  • Provides private hosting for all media types, including podcasts (video uploader, video converter, video player)
  • Sends multimedia content (video, audio, image, text) to multiple locations (website, social media, email, apps)
  • Enables collection of customer-generated content, such testimonials, stories, reviews – in video, audio and text formats

Here are the technical elements:

  • Supports video, audio, image and text – eliminates the complexity of managing online video and audio
  • Displays distributed content on any browser – automatically converts video to multiple file formats
  • Works with all internet-connected devices – all smartphones, tablets and computers are supported
  • Provides multiple methods of implementation– web client, WordPress plugin, iPhone/Android app (apps in development)
  • Enables content approval before sending– submissions can be approved before distribution
  • Syndicates video (and all other media types) to a network of local sites – add content to scores of sites with a single submission
  • Integrates with other applications via an API
  • In development: data analytics and marketing feature add-ons – optimized for small to midsize businesses

As a result of the above, here are the many applications for Content XLerator:

  • Simple recording of video or audio using a webcam, tablet or smartphone
  • Collecting customer testimonials/stories/reviews in multiple media formats
  • Simple, fast and easy distribution of multimedia content to multiple locations
  • Simple addition of multimedia content to your blog, member site, LMS or eCommerce system
  • Video and audio email
  • Large file sharing
  • Syndicating multimedia content to a network of local affiliate sites
  • Training applications, such as for online learning and recording of live demo role-plays
  • Time-shifted communication applications, such as video interviewing

Content XLerator is the dream of any content marketer – but, specifically, for those within SMBs.

Three Types Of Content Marketing Content

One of the challenges of content marketing is that, to be successful, you must generate multimedia content on a regular and consistent basis. Therefore, it’s essential you use a range of production methods so the cost of each piece of content is appropriate for the intended use.

Here are the three primary types of content you will need in your content marketing efforts.

Showpiece Content

Showpiece content includes promotional videos, eLearning programs, published books and training videos and are used to firmly establishes your authority. These pieces are needed for your website home page, tradeshow booth, national sales meeting, employee recruiting and customer deliverables. This type of content won’t be inexpensive – but you only need a few and it requires infrequent updating.

Workhorse Content

Workhorse content includes web TV/radio programs, eBooks, white papers, selected blog entries, marketing funnel components and luminary testimonials. These pieces are needed for face-to-face or telephone sales meetings, on your website and for distribution to selected social media channels.

Because this content functions as the foundation of your content marketing efforts, it needs to be high quality but, when produced correctly, can cost far less than showpieces.

PDQ Content

PDQ (pretty darn quick) content includes brief videos/audios, written blog entries, customer testimonials, video/audio emails, infographics and social media posts. These pieces are needed for webinars/teleseminars, on your blog (in conjunction with workhorse content), for social networking, within your online store and in your emails.

For an effective content marketing program, you’ll need plenty of this type of content — so this will be the majority of the content you produce.  PDQ content, like showpiece and workhorse types, still needs to be valuable, relevant and story-driven, but the requirement for production value is less – because its presence is more fleeting.

Content XLerator

Although Content XLerator has an important role for all three types of content (e.g., private video/audio hosting, fast and easy content distribution), it’s most significant value is with PDQ content.

Via the simple Content XLerator user interface, you and other content authors within your business can record or upload video, audio, image, document files and text content — using a smartphone, tablet or computer — and have the submitted content automatically publish to selected website locations, social media accounts, marketing emails and custom applications, with a single action.

Content XLerator makes it possible for content authors to create and send PDQ content anywhere, anytime and with any device — simple, fast and easy.

Of the three content marketing content types, PDQ content is the most important because its needed in the greatest quantities. Content XLerator enables you to produce and distribute PDQ content with high quality and cost-effectively.